Let’s consider an example. A hypothetical restaurant has a brick-and-mortar restaurant, online ordering, and large-scale catering orders. Each of these different options requires its own individual payment experience. If the restaurant is catering to a large party, it would be inconvenient to make the customer go to the physical restaurant to pay off an invoice when it would be easier to pay online. Expanding your payment processing capabilities across multiple platforms is a great way to adapt to the needs of your customers. Keep in mind that the payment experience should remain consistent across all verticals. According to Crowdspring, “90% of consumers expect their experience with a brand to be similar across all platforms and devices.” Whether it be online, mobile, telephone, ACH, or point of sale, it’s important to offer a variety of different payment platforms to give your customers the type of payment experience they desire.